The Power of the “7 Times Rule
As the manager of a cosmetics company, you experienced the initial success of a heartfelt promotional article based on "Earned...
Marketing
The Concept of Earning Media
For a nonprofit organization with budget constraints, Earned Media becomes a valuable strategy for maximizing outreach without the need for...
Business Marketing on a Budget
Owned Media is about leveraging your own channels for brand exposure. Owned Media refers to the media channels that a...
Marketing: What Is POE?
We learned a very important media concept: POE. In POE, P stands for Paid Media, such as advertising in newspapers;...
Creating Momentum Marketing
Introduction: In the quest for innovative marketing strategies, Opportunistic Marketing may seem intriguing. However, when there's no existing trend to...
Opportunistic Marketing: The Three Elements of Speed, Accuracy, and Connection
Opportunistic marketing, is about seizing the momentum of trending events to promote a brand. However, many find it challenging to...
“Innovative Strategies to Establish Unique Operating Models for Teletubbies Early Childhood Education in China”
In my role as an authorized agent for the Teletubbies brand's early childhood education project in the Chinese region, I...
Timeless Copywriting Classics: Unveiling Enduring Brand Messages Across Decades
"Have you discovered the charm of copywriting after a week of studying it? Many pieces of copy have the power...
Unleashing WhatsApp Potential: Crafting Attention-Grabbing Titles for Restaurant Promotions
My friend runs a hotpot restaurant and coined the slogan "Little Sichuan Hotpot - Taste that Stays in the Bowl,...
Evoking Emotions for Consumer Engagement
"When you work as a copywriter at a real estate company, your boss assigns you to write promotional copy for...
