AIDA Model, CPM, CPC, CPA, and Advertising Channels
1. AIDA Model: The AIDA model represents the progressive stages a potential customer goes through, from Attention to Interest, Desire,...
Month: December 2023
Constructing Brand Symbols: The 5 Paths
Today, we are going to learn about the concept of "brand symbols." Recently, there was a company that gained tremendous...
A Blueprint for Brand Building
The 1-3-2 Rule: Today, let me share with you a mindset for building a brand: it's called the 1-3-2 Rule,...
The Power of the “7 Times Rule
As the manager of a cosmetics company, you experienced the initial success of a heartfelt promotional article based on "Earned...
The Concept of Earning Media
For a nonprofit organization with budget constraints, Earned Media becomes a valuable strategy for maximizing outreach without the need for...
Business Marketing on a Budget
Owned Media is about leveraging your own channels for brand exposure. Owned Media refers to the media channels that a...
Marketing: What Is POE?
We learned a very important media concept: POE. In POE, P stands for Paid Media, such as advertising in newspapers;...
Creating Momentum Marketing
Introduction: In the quest for innovative marketing strategies, Opportunistic Marketing may seem intriguing. However, when there's no existing trend to...
Opportunistic Marketing: The Three Elements of Speed, Accuracy, and Connection
Opportunistic marketing, is about seizing the momentum of trending events to promote a brand. However, many find it challenging to...
“Innovative Strategies to Establish Unique Operating Models for Teletubbies Early Childhood Education in China”
In my role as an authorized agent for the Teletubbies brand's early childhood education project in the Chinese region, I...
