Exploring Diverse Channels of Interaction with Users
Channels encompass all forms of interaction with users. Whether it's customers entering a physical store, selling products over the phone,...
Channel
Challenges and Strategies in Operating a Chain Café-Restaurant
I operate a chain café-restaurant in a prefecture-level city. The establishment covers an area of 250 square meters. Initially, we...
Content Commerce: Emotion-Driven Shopping Experience
As an artist, you craft exquisite handmade cups, each infused with dedication and spirituality. However, when you try to sell...
XiaoMi’s New Retail Strategy
In 2016, Xiaomi embarked on an extensive drive towards new retail, committing to uniform pricing for both online and offline...
Integrated marketing
I have a friend who runs a 4A advertising agency. Previously, when designing advertisements for clients, the emphasis was on...
Display Design
"I have a friend who owns a small shop selling various trinkets collected from around the world during their travels—tea...
Repeat Purchases
"When you're in the women's fashion business, after a customer buys your clothes, you might follow up with a phone...
Learning the Importance of Customer Lifetime Value
We aim to delve into the final variable of the channel funnel formula (channel = traffic x conversion rate x...
Revamping Strategies for Profitability in a High-End Hotel Lobby
I am the manager of a high-end hotel lobby. Situated adjacent to the high-speed train station and surrounded by numerous...
Cross Industry Alliance | Doctor Panda
I have a friend who opened a clothing store in the community, selling independently designed women's fashion. Initially, her business...
