Timeless Copywriting Classics: Unveiling Enduring Brand Messages Across Decades
"Have you discovered the charm of copywriting after a week of studying it? Many pieces of copy have the power...
Month: December 2023
Unleashing WhatsApp Potential: Crafting Attention-Grabbing Titles for Restaurant Promotions
My friend runs a hotpot restaurant and coined the slogan "Little Sichuan Hotpot - Taste that Stays in the Bowl,...
Evoking Emotions for Consumer Engagement
"When you work as a copywriter at a real estate company, your boss assigns you to write promotional copy for...
Exploring Diverse Channels of Interaction with Users
Channels encompass all forms of interaction with users. Whether it's customers entering a physical store, selling products over the phone,...
Challenges and Strategies in Operating a Chain Café-Restaurant
I operate a chain café-restaurant in a prefecture-level city. The establishment covers an area of 250 square meters. Initially, we...
Content Commerce: Emotion-Driven Shopping Experience
As an artist, you craft exquisite handmade cups, each infused with dedication and spirituality. However, when you try to sell...
XiaoMi’s New Retail Strategy
In 2016, Xiaomi embarked on an extensive drive towards new retail, committing to uniform pricing for both online and offline...
Harnessing the Power of Community Effect in the Travel Industry
In the world of luxury travel, catering to high-end clientele venturing to places like Antarctica, the Arctic, Everest, and even...
Unlocking the Power of Membership Programs in Retail
Imagine running a grocery store where customers sometimes come in to buy, but at other times, they head to the...
Integrated marketing
I have a friend who runs a 4A advertising agency. Previously, when designing advertisements for clients, the emphasis was on...
